2020 Vendor Registration for May 30-31
Artichoke Festival is Open

Calling all Artists, Crafters, Non-Profit Organizations, Commercial, and Food Vendors!

Join us on Saturday and Sunday as we celebrate the 61st Annual Artichoke Festival at the Monterey County Fair & Event Center.

We accept applications from four major types of vendors: Arts & Crafts, Commercial, Nonprofit and Food Vendors. Unsure of what type of vendor you are? See the Vendor Types & Fees tab below for descriptions, or email us at artscrafts.artifest@gmail.com

Help us spread the word! Like us on Facebook and let people know you’ll be there.

2020 Event Dates: May 30-31, 2020

Time: Saturday 10 AM – 7 PM; Sunday 10 AM – 5 PM

The Artichoke Festival is a unique, two-day outdoor event—celebrating all things ARTICHOKE! An estimated 6,000-8,000 visitors attend the Artichoke Festival to enjoy fun for the whole family, featuring local chef demonstrations, artichoke farm tours and other ag-educational activities, a wine & beer tasting garden, artichoke-inspired delicious food, a Kids Zone, fantastic musical entertainment, an Agro Art competition, arts & crafts booths, an artichoke quilting challenge…. and best of all, great contests designed specifically to boost the attendee-vendor relationship during the event!! Proceeds from the Festival are used to support Castroville’s neighboring community organizations and activities. All donation recipients must be a 501(c)(3) non-profit organization.

The Artichoke Festival also welcomes arts organizations, non-profits, and neighborhood groups to participate. Artisans, Crafters, and Non-profits receive discounts off the commercial vendor rates.

The Artichoke Festival is held at the beautiful Monterey County Fairgrounds, with room for lots of vendors! Eligible vendors include: Artists, Crafters, Non-Profit Organizations, Commercial, and Food Vendors. Unsure if you are eligible? See descriptions below, or email us at artscrafts.artifest@gmail.com

Vendor Fees

Commercial Vendors ($450 – 10x10 booth)

Vendors and commercial retailers who are selling or exhibiting products which are mass-produced, imported, mass-marketed or manufactured by or purchased from a wholesale or retail provider. Vendors selling prepackaged, bulk foods are included in this category.

Arts & Crafts Vendors ($325 – 10x10 booth)

Artists and crafters who personally make their own products or merchandise for sale. Vendors who sell imported, manufactured, mass-produced, or mass-marketed items are not eligible for this booth price.

Non-Profits ($100 – 10x10 booth)

Both nonprofit vendors who are selling products or services, and those providing information only are included in this category. Please upload a copy of your proof of non-profit tax exempt status with the link provided in the form.

Food Vendors (Fees based on booth sizes below)

The fee is $825 per 10ftx10ft space, $1,025 per 10ftx15ft, and $1,225 per 10ftx20ft space for the two-day festival. Rig size can be indicated on the form. We also welcome Food Trucks.

Permits & Licenses

City and County permit forms are provided as PDF downloads within the online registration system, and may or may not be required for your particular operation. Inclusion of these applications for download is for convenience only and does not in any way imply or guarantee that the City of Monterey, Monterey County, or State of California will issue licenses or permits applied for by Vendor. When directed, please upload a copy of the completed license applications or license with vendor registration submission as proof. Copies only! Do not mail your original City or County license application/fee, or licenses to us.

Food Vendor County Health Dept. Permits

ALL Food Truck or Food Concessions Vendors (prepared on-site, ready-to-eat) must provide us with a copy of their Monterey County Health Department’s Temporary Food Facility Permit application. Those vendors selling wholesale or bulk pre-packaged foods, such as baked goods, olive oils, jarred pickles, and jams, may apply as a Commercial vendor, but are also required to apply for the Monterey County Health Department’s Temporary Food Facility Permit. Include a copy of your completed Health Department TFF permit application with Festival Vendor registration. Upload a copy only! Do not mail your original TFF application and fees, or permit to us; we will not be able to forward it.


We now bundle the booth rental fees with vendor insurance coverage. Vendors will no longer be required to provide two separate Certificates of Insurance, saving time and costs for additional vendor certificates. More information is included in the vendor contract.

Final welcome packets with vendor booth location, entry tickets, set-up details, and parking info are provided during Vendor set-up at the Fairgrounds. Registration deadline is April 1, 2020. A $50 late registration fee will be applied to all Vendor applications received after this date. All Vendors must be approved by the Vendor Committee. Acceptance will be sent via preferred communication method chosen during ONLINE REGISTRATION process.

We are proud to support the Monterey County Fair & Event Center’s Sustainability Policy!

Food Waste Collection Program and Sustainability Policy: As of April 1, 2016 California legislation (AB1826) requires food waste be collected separately for “recycling.” The Castroville Artichoke Food & Wine Festival, in cooperation with the Monterey County Fair & Event Center and Blue Strike Environmental, is participating in this mandatory waste reduction and recycling policy for all exhibitors, vendors, and concessionaires. Vendors are expected to comply with AB1826, and separate food waste from recycling and trash. Information about acceptable materials and food waste recycling can be downloaded here, and will be provided to Vendors prior to the event. Education and training will be provided to food vendors before the start of the event.


(Please refer to the application contract for a complete list of regulations per your vending area.)

Set-Up: Logistics and deliveries on the grounds during set-up must be carefully orchestrated to avoid delays and traffic snarls. Food vendors may set-up their booths on Friday, May 29, 2020 between the hours of 10:00 a.m. and 5:00 p.m. Commercial, Arts & Crafts, and Nonprofit vendors will not be allowed to set-up on Friday until 1:00 pm. All vendors may set-up on Saturday, May 31, 2020, and will not be allowed back on grounds until cleared of attendees on Sunday evening. Vendors are required to attend both days of the 61st Annual Artichoke Festival. Vendors are not allowed to vacate or remove merchandise from their booth until the festival is closed for the day. No vehicles except for those used for operations of booth, will be allowed on festival grounds during the hours of festival operation. Your booth is required to be staffed at all times during the festival’s regular hours of operation.

Parking: Space is extremely limited and Castroville Artichoke Festival, Inc. cannot guarantee that free parking spaces will be available to vendors. Vendors are encouraged to arrive early on the days of the event in order to find free parking on Fairground Road. All other parking on the Fairgrounds during hours of operation will be for fee only. If Vendor must enter grounds with, and wishes to store a trailer or equipment hauler, please request a special entry/parking pass for this purpose from the Vendor Coordinator. A limited number of RV parking spaces may be available on the festival grounds, at the rate of $55.00 per day. For further information about RV space, please contact the Monterey County Fair & Event Center Administration Office at (831) 717-7167, or visit their website.

Camping: Camping on festival grounds is absolutely prohibited. No ice chests (except those used in Food Vendor prep), will be allowed onto the festival grounds after the festival opens each day.

Driving directions to the fair grounds.

2020 Arts and Crafts/Commercial Vendors

Business Name Artist/Contact Name Website/Home Town
Hummus Heaven Omen Hussein San Leandro, CA
Jade Ma Trading Co. Cui Yu Ma Castro Valley, CA
Jerky Hut Tracy Hood jerkyhutjerky.com
Jerry Miller Jerry Miller www.facebook.com/HandCraftedByJerry
Jewelry by Rosemary Rosemary Fabian www.pendantlady.etsy.com
SeneGence/LipSense Pamela Mitchell www.senegence.com/ageless
Stonehenge Designs Margaret Drew Vacaville, CA
Tupperware Michelle Reeder Michellereeder.my.tupperware.com

2020 Food Vendors

Trail Blazing Nut Roaster’s DBATom Jeffordstrailblazingnutroasters.com

Business Name Owner/Contact Name Website/Home Town
Captiol Concessions Kevin Peck capitalconcessions.wixsite.com
Frutas Frescas Barajas Juan Barajas Salinas, CA

All final details regarding day-of information and booth assignments will be provided at set-up. Questions can be emailed to artscrafts.artifest@gmail.com, or foodvendorartifest@gmail.com or call toll free 888-808-7707 (extension 2 for Food Vendors or 3 for Arts & Crafts/Commercial Vendors).