2021 Event Dates: July 24-25, 2021
Time: Saturday 10 AM – 7 PM;Sunday 10 AM – 5 PM
The Artichoke Festival is a unique, two-day outdoor event—celebrating all things ARTICHOKE! An estimated 6,000-8,000 visitors attend the Artichoke Festival to enjoy fun for the whole family, featuring artichoke cooking demos by local chefs, artichoke ag-education activities, a fabulous farmer’s market where artichokes are the hero, artichoke-inspired delicious food, activities for kids, locally-flavored musical entertainment, local artists exhibitions, an Agro Art competition, and more.
Proceeds from the Festival are used to support Castroville’s neighboring community organizations and activities. All donation recipients must be a 501(c)(3) non-profit organization.
The Artichoke Festival also welcomes arts organizations, non-profits, and neighborhood groups to participate. Artisans, Crafters, and Non-profits receive discounts off the commercial vendor rates.
APPLICATION DEADLINE: JUNE 18, 2021
The Artichoke Festival is held at the beautiful Monterey County Fairgrounds, with room for lots of vendors!
A $100 deposit (refundable up to 3 weeks prior to event start date—nonprofits exempt), along with the fully completed and signed application form, a copy of current resale license, and two (2) photos of booth and/or merchandise display will hold a space until application deadline on June 18. After that time, uncompleted registrations will forfeit prior booth assignments and be released into open space que.
Eligible vendors include: Artists, Crafters, Non-Profit Organizations, Commercial, and Food Vendors. Unsure if you are eligible? See descriptions below, or email us at email@example.com
Commercial Vendors ($350 – 10’x10’ booth)
Vendors and commercial retailers who are selling or exhibiting products which are mass-produced, imported, mass-marketed or manufactured by or purchased from a wholesale or retail provider. Vendors selling prepackaged, bulk foods are included in this category.
Arts & Crafts Vendors ($250 – 10’x10’ booth)
Artists and crafters who personally make their own products or merchandise for sale. Vendors who sell imported, manufactured, mass-produced, or mass-marketed items are not eligible for this booth price.
Non-Profits ($75 – 10’x10’ booth)
Both nonprofit vendors who are selling products or services, and those providing information only are included in this category. Please upload a copy of your proof of non-profit tax exempt status with the link provided in the form.
Food Vendors (Fees based on booth sizes below)
The fee is $625 per 10ftx10ft space, $825 per 10ftx15ft, and $925 per 10ftx20ft space for the two-day festival. Rig size can be indicated on the form. We also welcome Food Trucks.
Non-profit food vendors: please contact us at firstname.lastname@example.org or 888-808-7707, ext 2.
Permits & Licenses
City and County permit forms are provided as PDF downloads within the online registration system, and may or may not be required for your particular operation. Inclusion of these applications for download is for convenience only and does not in any way imply or guarantee that the City of Monterey, Monterey County, or State of California will issue licenses or permits applied for by Vendor. When directed, please upload a copy of the completed license applications or license with vendor registration submission as proof. Copies only! Do not mail your original City or County license application/fee or licenses to us; we will NOT be able to forward it.
Food Vendor County Health Dept. Permits
ALL Food Truck or Food Concessions Vendors (prepared on-site, ready-to-eat) must provide us with a copy of their Monterey County Health Department’s Temporary Food Facility Permit application. Those vendors selling wholesale or bulk pre-packaged foods, such as baked goods, olive oils, jarred pickles, and jams, may apply as a Commercial or Arts & Crafts vendor, but are also required to apply for the Monterey County Health Department’s Temporary Food Facility Permit covering free samples. As proof of permit, include a copy of your completed Health Department TFF permit application with Festival Vendor registration. Upload a COPY of the application or permit only! Do not mail your original TFF application and fees, or permit to the Festival; we will NOT be able to forward it to the Health Dept.
IMPORTANT PUBLIC SAFETY AND DISEASE PREVENTION NOTICE:
As a public event, the Artichoke Festival must comply with all CDPH and County Health Dept. safety guidelines at the time of the event is held. Head counts and space capacity will be closely monitored; stare fire safety rules will be enforced; social distancing plans will be laid out. Food Vendors will be asked to provide their plans for customer’s social distancing. And, very importantly, depending upon the status of Health Dept restrictions at the time of the event, all Vendors may be required to bring proof of fully completed COVID-19 Vaccination.
Final welcome packets with vendor booth location, entry tickets, set-up details, and parking info are provided during Vendor set-up at the Fairgrounds. Registration deadline is June 18, 2021. A $50 late registration fee will be applied to all Vendor applications received after this date. All Vendors must be approved by the Vendor Committee. Acceptance will be sent via preferred communication method chosen during ONLINE REGISTRATION process.
We are proud to support the Monterey County Fair & Event Center’s Sustainability Policy!
Food Waste Collection Program and Sustainability Policy: As of April 1, 2016 California legislation (AB1826) requires food waste be collected separately for “recycling.” The Castroville Artichoke Food & Wine Festival, in cooperation with the Monterey County Fair & Event Center and Blue Strike Environmental, is participating in this mandatory waste reduction and recycling policy for all exhibitors, vendors, and concessionaires. Vendors are expected to comply with AB1826, and separate food waste from recycling and trash. Information about acceptable materials and food waste recycling can be downloaded here, and will be provided to Vendors prior to the event. Education and training will be provided to food vendors before the start of the event.
FESTIVAL SET-UP & PARKING FOR VENDORS
(Please refer to the application contract for a complete list of regulations per your vending area.)
Set-Up: Logistics and deliveries on the grounds during set-up must be carefully orchestrated to avoid delays and traffic snarls. Food Vendors may set up their booths on Friday, JULY 23, 2021 between the hours of 10:00 a.m. and 5:00 p.m. Commercial, Arts & Crafts, and Nonprofit vendors will not be allowed to set-up on Friday until 1:00 p.m. All vendors may set-up on Saturday, JULY 24, 2021 between the hours of 6:00 a.m. and 9:00 a.m. All vehicles must be off festival grounds by 9:00 a.m. on Saturday, JULY 24, 2021, and will not be allowed back on grounds until cleared of attendees on Sunday evening. Vendors are required to attend both days of the 61st Annual Artichoke Festival. Vendors are not allowed to vacate or remove merchandise from their booth until the festival is closed for the day. No vehicles, except for those used for operations of booth, will be allowed on festival grounds during the hours of festival operation. Your booth is required to be staffed at all times during the festival’s regular hours of operation.
Parking: Space is extremely limited and Castroville Artichoke Festival, Inc. cannot guarantee that free parking spaces will be available to vendors. Vendors are encouraged to arrive early on the days of the event in order to find free parking on Fairground Road. All other parking on the Fairgrounds during hours of operation will be for fee only. If Vendor must enter grounds with, and wishes to store a trailer or equipment hauler, please request a special entry/parking pass for this purpose from the Vendor Coordinator. A limited number of RV parking spaces may be available on the festival grounds, at the rate of $65.00 per night. For further information about RV space, please contact the Monterey County Fair & Event Center Administration Office at (831) 717-7167, or visit their website at www.montereycountyfair.com.
Camping: Camping on festival grounds is absolutely prohibited. No ice chests (except those used in Food Vendor prep), will be allowed onto the festival grounds after the festival opens each day.
Driving directions to the fair grounds.
LIABILITY INSURANCE FOR ALL VENDORS:
CHANGE IN POLICY FOR 2021 — All vendors are required to supply Castroville Artichoke Festival, Inc. AND the County of Monterey with a current certificate of insurance. General liability insurance coverage is available for purchase for the event from the Festival’s insurance carrier. Costs are $60 per Arts & Crafts, Commercial, or Nonprofit Vendor, or $115 per Food Vendor; vendors will be able to indicate their choice between a purchase for GL insurance coverage or self-insured on the registration form. PLEASE NOTE: Vendors providing hands on services such as chiropractors, topical products such as makeup or any liquor related products must be self-insured. If Vendor is self-insured, the County of Monterey will determine if the insurance currently held by Vendor is sufficient. Vendors’ Certificates of current liability coverage must incorporate the dates of inception and expiration of the insurance. The specific event dates must be listed, along with set up and tear down dates. Note: The carrier issued endorsement must be included with, and attached to, the certificate. Both the Monterey County Fair 7th DAA and Castroville Artichoke Festival, Inc. MUST be named as certificate holders to be valid, as follows:
Monterey County Fair 7th DAA
2004 Fairgrounds Road
Monterey, CA 93940
Castroville Artichoke Festival, Inc.
P.O. Box 1041
Castroville, CA 95012
The certificate must also contain the EXACT following wording – under “Description of Operations/Locations/Special Provisions” please include:
“That the State of California, the District Agricultural Association, County Fair, the County in which the County Fair is located, Lessor/Sublessor if fair site is leased/subleased, Citrus Fruit Fair, California Exposition and State Fair, or Entities (public or non-profit) operating California designated agricultural fairs, their directors, officers, agents, servants, and employees are made additional insured, but only insofar as the operations under this contract are concerned.”
***Minimum coverage must be $1,000,000.00***
Event name: 61st Annual Artichoke Festival
Location: 2004 Fairground Rd., Monterey, CA 93940
Dates of event: July 24-25, 2021
Set-up: July 23, 2021;
Tear down: July 25, 2021.
IF THE COUNTY OF MONTEREY DETERMINES YOUR INSURANCE IS INSUFFICIENT, YOU MUST PURCHASE AND RESUBMIT CORRECTED PROOF OF INSURANCE FOR THE 61st ANNUAL ARTICHOKE FESTIVAL. INSURANCE COVERAGE CAN BE PURCHASED THROUGH CASTROVILLE ARTICHOKE FESTIVAL, INC.’S INSURANCE CARRIER. GENERAL LIABILITY COVERAGE PURCHASED THROUGH THE FESTIVAL WOULD NOT APPLY TO HANDS ON SERVICES SUCH AS CHIROPRACTORS, TOPICAL PRODUCTS SUCH AS MAKEUP OR ANY LIQUOR RELATED PRODUCTS. VENDORS ARE ENCOURAGED TO APPLY WELL IN ADVANCE, AS WE WILL NEED TIME TO REVIEW AND APPROVE VENDOR QUALIFICATIONS. PROOF OF INSURANCE MUST BE SUBMITTED WITH THIS APPLICATION.
This information is also included in the vendor contract, and in a downloadable PDF on the UPLOADS section of the Vendor Application Form.